Purify Dog Shampoo
Rated 4.9 / 5 by 119+ groomers & pet parents Read reviews →Experience the ultimate deep cleanse with our Purify Dog Shampoo, specially formulated for all breeds and coat types. Utilizing natural plant-derived ingredients and activa...
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Experience the ultimate deep cleanse with our Purify Dog Shampoo, specially formulated for all breeds and coat types. Utilizing natural plant-derived ingredients and activated charcoal—Earth's natural cleaner—this shampoo washes away toxins and pollutants from the skin and coat. Each wash releases soothing aromas of Sandalwood, Marjoram, and Lavender essential oils—the warm, woody scent of sandalwood harmonizes with the calming notes of marjoram and the gentle fragrance of lavender—leaving your dog smelling fresh and clean.
Purify Shampoo removes buildup in the coat while natural antioxidants keep the fur healthy and strong. It's a natural whitener that brightens the coat without harsh bleaching agents. Designed to add volume without weighing down the coat, this shampoo leaves your pet looking and feeling renewed.
Key Benefits:
- Deep Cleansing: Activated charcoal washes away toxins and pollutants.
- Natural Whitener: Brightens the coat without harsh bleaching agents.
- Eliminates Odor: Removes unpleasant smells for a fresh scent.
- Adds Coat Volume: Lightweight formula increases volume without weighing down the coat.
- Nourishes and Strengthens: Enriched with Vitamin E for a healthy, shiny coat.
Our pH-balanced, pet-friendly formula contains no SLS, parabens, petrochemicals, or synthetic perfumes. It's 100% pure and natural. Trusted and used by professional groomers in thousands of salons worldwide, this shampoo delivers professional results at home.
Natural Ingredients for a Deep Cleanse:
Formulated with activated charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram, and Lavender, our Purify Dog Shampoo cleans and balances your dog's skin while providing optimal coat conditioning and shine. Enriched with Vitamin E, it ensures a clean, fresh-smelling coat with a natural shine. Free from harsh synthetic chemicals, it's the ideal choice for both professional groomers and at-home pet parents seeking a professional finish.
View full ingredient listHide ingredients
Aqua (Water), Coco-Glucoside, Cocamidopropyl Betaine , Glycerin, Xanthan Gum, Citric Acid, Aloe Barbadensis (Aloe) Leaf Juice , Lavandula Angustifolia (Lavender) Oil, Origanum Majorana Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Wood Oil, Eucalyptus Globulus Leaf Oil, Santalum Austrocaledonicum Wood Oil, Charcoal Powder, Tocopheryl Acetate, Lavandula Angustifolia Flower Extract , Olea Europaea Leaf Extract , Rosmarinus Officinalis Leaf Extract, Sodium Benzoate Phenoxyethanol, Ethylhexylglycerin
Formulated for your dog's coat
Melanie Newman is one of Australia's most awarded dog groomers, with over 20 years on the salon floor. Every formula in the range was developed and tested in her own grooming salon — professional products, made for real coats, and matched to your dog's coat type.
The Purify collection: A deep detoxification for skin and coat.
- Removes toxins & pollution from the coat and skin
- Deep cleansing
- Natural whitener
- Clarifying shampoo
Suitable for all coat types and breeds — ideal before a big clean-up or for white coats.
Not sure which collection suits your dog? Ask us — we'll match the coat, not just the breed.
Salon results, at home

Developed in a real salon
Every formula is created and tested by Melanie Newman in her own grooming salon — not a lab guessing at what groomers need.

Salon-grade, home-friendly
The same concentrates trusted by professional groomers across Australia, sized and priced for home use too.

Kind to coats and skin
pH-balanced for dogs, with no harsh nasties. Beautiful results, gentle process.
The essential oils inside Purify
Straight from the ingredients list — every Purify formula blends pure botanical oils, each chosen for a purpose.
- Lavender OilCalms the skin while it deep-cleans
- Cedarwood & Sandalwood OilsGrounding woody oils that neutralise odour
- Sweet Orange & Mandarin OilsCut through grease, grime and smells
- Marjoram OilTraditionally used to support problem skin
- Eucalyptus OilThat unmistakable deep-clean freshness
- Coconut & Sweet Almond OilsReplenish moisture after a deep cleanse
Get to Know the Purify Collection
Hear from Master Groomer Melanie Newman about why she created these collections for you and the dogs in your life.
Mel’s most-watched tutorials
Millions of minutes watched — real techniques from a real salon, free on YouTube.
Loved by groomers Australia-wide
Verified reviews collected through Yotpo — every one from a real order.